The Project.
The task for this project was to produce a guerrilla marketing campaign to encourage sports fans to take action against climate change. #Capture is a campaign aimed towards winter-sports fans, more specifically, Winter X-Games fans in order to inspire action against the issue and to join the climate movement. A series of banners and posters are designed and will be displayed around events, resorts and social-spaces.
The Climate Action Pack provides fans with the tools necessary to take action against and spread awareness of climate change. All materials used for production are bio-degradable and climate-friendly.
