The Project
The chosen project was inspired by my personal interests in cultivation and repurposing. Currently, it is important for the world’s population to be thinking sustainably and using renewable sources to provide for each other. The brand is a fresh, organic and sustainable food source that serves as a solution to these types of problems, as well as bringing communities together through the art of cultivation.
Urban communities are the primary target audience for this brand. They have the least space for growing their own food and would greatly benefit from the neighbourly and social interactions in and around the “grow-box”.
