The Story
Greengo is a vegan refreshment company specializing in snacks and drinks, with a small selection of ready-meals available. What sets them apart from other companies is that, everything they do is 100% vegan, beginning with the ingredients used to make products all the way to the inks used to print on packaging.
Branding Challenges
Being a new addition to the vegan/vegetarian food market, I had to be certain that the company designs and products would catch the attention of customers in stores and online. The core challenge was to create a logo that could be registered as a global trademark, as well as making the customer to feel as comfortable as possible with their products, knowing what goes into them and how they are made.
2 examples from the drinks selection
Example from the ready-meals selection.
Example from the snacks selection.
