![](https://cdn.myportfolio.com/6aa132b63bf857fb5678e862717e0866/641ea2c3-8ea8-458d-a05e-afca376326f0_rw_1920.jpg?h=4e7526145278a781df697023619c57e6)
The Story
Greengo is a vegan refreshment company specializing in snacks and drinks, with a small selection of ready-meals available. What sets them apart from other companies is that, everything they do is 100% vegan, beginning with the ingredients used to make products all the way to the inks used to print on packaging.
![](https://cdn.myportfolio.com/6aa132b63bf857fb5678e862717e0866/85c84502-928d-4cd7-95d6-03889a4be567_rw_1920.jpg?h=d3f2ede3708bf4684c0725cd5ea91255)
![](https://cdn.myportfolio.com/6aa132b63bf857fb5678e862717e0866/a06a5145-861f-4f3b-8d31-98e9d1949bbe_rw_1920.jpg?h=3d1771036af286d36ad10697e674d56d)
![](https://cdn.myportfolio.com/6aa132b63bf857fb5678e862717e0866/4ecf8564-19be-402f-8036-0a8ff7ee3829_rw_1920.jpg?h=d8f470ad73948e07a52dfc3f47a0212a)
Branding Challenges
Being a new addition to the vegan/vegetarian food market, I had to be certain that the company designs and products would catch the attention of customers in stores and online. The core challenge was to create a logo that could be registered as a global trademark, as well as making the customer to feel as comfortable as possible with their products, knowing what goes into them and how they are made.
![](https://cdn.myportfolio.com/6aa132b63bf857fb5678e862717e0866/176603c3-29ff-4f62-8e89-ee812a290df0_rw_1920.jpg?h=251e15a28957114ff95fdfcf2d3cfad4)
2 examples from the drinks selection
![](https://cdn.myportfolio.com/6aa132b63bf857fb5678e862717e0866/12ff21b2-1bc0-46eb-8f8e-7b6e7a533ac6_rw_1920.jpg?h=226f60b02bcff7da0398c70a6dbc38e6)
![](https://cdn.myportfolio.com/6aa132b63bf857fb5678e862717e0866/2985509e-a1ae-433a-be81-0598451aae8b_rw_1920.jpg?h=46e9b90dc8a58bf9ea562ebe956fc89e)
![](https://cdn.myportfolio.com/6aa132b63bf857fb5678e862717e0866/a18460bb-16d5-4a49-9256-3e8901fdcbc8_rw_1920.jpg?h=449bcd02b62fce9a678aa046c47ad0b4)
Example from the ready-meals selection.
![](https://cdn.myportfolio.com/6aa132b63bf857fb5678e862717e0866/fd88fdc0-bccb-4629-82c9-6fe2f78a8684_rw_1920.jpg?h=1d96ec440aaa9d1966cc2f68e51fbdc9)
Example from the snacks selection.
![](https://cdn.myportfolio.com/6aa132b63bf857fb5678e862717e0866/259219ad-72ec-4ee9-aed2-3e72f01dd525_rw_1920.jpg?h=a0589ff12aba38fbc77e36f446e3ac01)